Viral Marketing 101

By Melanie Prough on Thursday, June 18, 2009
Filed Under: Zen Cart Marketing


This is one virtue a successful site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a beautifully designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, your business could just get killed.

While there are various methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is a technique called Viral Marketing.

While the term Viral seemingly depicts a virus, a word very much dreaded by all Zen Cart owners, it is not what it seems. You do not actually use a computer virus to spread your business; rather on the contrary it just might kill you too. Everyone has had enough of all those in your face pop up ads and malwares from sites.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising, which is a marketing technique used to build the public’s awareness of your product or company. Many forms of media are used to reach out to the public without actually directly promoting the product, but rather by being bundled other forms of addictive venues that could get a consumer hooked and be obliged or amused to actually pass it on, with your product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash games, funny videos, amusing stories and other such viral (quick spreading) media, in which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because it can be very successful at a relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product or link to the media containing the product advertisement. If a person sees the name of the person they know as the sender, they won’t block it and will likely open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your store and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every online store and Internet companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business, by leaving you behind. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way and unobtrusive means to get people to know about you and your company. You get them to pass your advertisement along. Viral marketing campaigns are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story. Many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the viral scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures. Remember, this is a good kind of contagious.

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