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Anyone who has had much experience with Zen Cart at all will tell you that the “Tell a Friend” function has been a spamming issue, poorly promoted and a general pain in the butt. Now Facebook has the embeddable “Send Button”. This negates the spamming issue, increases the likeliness of the button’s use and goes after the very same crowd who would use such a feature. Woot!
Many Internet marketers make use of doorway pages… Most will call them landing pages, micro sites or niche something or another, but really not so in many cases. Google is pretty clear on what they consider a doorway page.
No matter where your store pops up in organic searches you are at the mercy of the searchers desire to “click through” to your website. While this has always been an important aspect of your SEO and marketing efforts, it is even more important as we see search engines move to keep people on search pages longer. The very act of delivering more information (text, images, prices, previews, reviews etc) causes shoppers to remain on search pages longer… and sometimes never need or have the curious impulse to click in to your website.
Twitter released a very cool gadget for Tweets yesterday. The Tweet Builder has options to create 3 different styles of Tweet buttons and can be placed on any page to add the button! Even you can do this!
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Pricing is an issue for ecommerce that you see very little mention of. The reason you see very little mention is that most assume shop owners have set the price they need to achieve the necessary or desired margin. You will find some tips on pricing tricks such as ending prices in .59, .49, .97 etc. While these can help an impulse buyer click, they are not really a strategy.
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Article marketing can be a very effective marketing tool for ecommerce websites. Many marketing venues for the web are far less effective for online stores… Article marketing is not one of them, as it can be a huge marketing tool for your Zen Cart.
What exactly is a “Perfect Product Page”? Simple, one that makes money!
We build about 30 to 50 Zen Carts a year here at PRO-Webs and provide ongoing SEO for many shop owners as well. When we login to Analytics we have literally a ton of data from a ton of websites (mostly Zen Carts) to use for segmentation.
“My first rule of consumerism is never to buy anything you can’t make your children carry.”
Is your store ready for the holiday shopping season 2009? Have your promotions in order and ready to go?
